Creating a brand is important in any industry, and online poker is no exception.    The name, look and feel of a site are important, as is having deep pockets to market that poker brand to the masses.  

This leads me on to PokerStars, and no fewer than 6 new installation updates recently to get their logo right.   An initial logo change that was made went down like a lead balloon amongst many players.   Eventually after some too-ing and fro-ing we have arrived at a red spade symbol with a white star in the centre.  Much better than the previous attempt at moderisation.

Personally I like the final version, which should be good for at least a few years….we shall see!